Product Designer
for complex systems and workflows
Product Designer
for complex systems
and workflows
Designing systems that improve onboarding, reduce friction, and help users get value faster. I work on web and mobile products with a focus on clarity, structure, and real user behavior. Using AI (Claude, Figma AI) to speed up research, prototyping, and decision-making.
Designing systems that improve onboarding, reduce friction, and help users get value faster. I work on web and mobile products with a focus on clarity, structure, and real user behavior. Using AI (Claude, Figma AI) to speed up research, prototyping, and decision-making.
Pushwoosh
Marketing Automation
Account Activation Rate
+18%
Account Activation Rate
Support Requests
-29%
Affise
Performance Marketing
Workflow Completion Rate
Workflow Completion
+14%
Time-to-Insight (TTI)
-37%
Affise
Performance Marketing Platform
Reksoft
Operations Control / Supply Chain Monitoring (Oil & Gas)
Task Completion Rate
+11%
Operational Errors
-21%
Reksoft
Operations Control / Supply Chain Monitoring (Oil & Gas)
Task Completion Rate
+35%
Operational Errors
+25%
Webka
Customer Support Management
Task Success Rate
+26%
Time-on-Task
-17%
Webka
Customer Support Management
Task Success Rate
+31%
Time-on-Task
-22%
Amega
Fintech Trading (web & mobile)
KYC Completion
+24%
Time-to-First Transaction
-31%
Pushwoosh
Marketing Automation
Account Activation Rate
+18%
Account Activation Rate
Support Requests
-29%
Affise
Performance Marketing
Workflow Completion
+14%
Time-to-Insight (TTI)
-37%
Affise
Performance Marketing Platform
Reksoft
Operations Control / Supply Chain Monitoring (Oil & Gas)
Task Completion Rate
+11%
Operational Errors
-21%
Reksoft
Operations Control / Supply Chain Monitoring (Oil & Gas)
Task Completion Rate
+35%
Operational Errors
+25%
Webka
Customer Support Management
Task Success Rate
+26%
Time-on-Task
-17%
Webka
Customer Support Management
Task Success Rate
+31%
Time-on-Task
-22%
Amega
Fintech Trading (web & mobile)
KYC Completion
+24%
Time-to-First Transaction
-31%
Process
A flexible design process tailored to complex B2B products.
I work end-to-end, from deep problem exploration to validation and delivery, aligning user needs, business priorities, and system constraints at every stage.
01
Discover
Research & problem understanding.
Understanding users, business goals, and system constraints. I conduct interviews, field research, usability audits, and analyze existing data to identify real problems, risks, and opportunities before any design decisions are made.
Define
Insights & direction
Synthesizing research into clear problem statements, hypotheses, and success metrics. I define scope, prioritize features, map user journeys, and align stakeholders around what we are building and why.
02
Develop
Solution & interaction design
Designing solutions for complex workflows. I create wireframes, prototypes, and UI concepts, iterate on flows and edge cases, and build scalable patterns and design systems ready for implementation.
03
Deliver
Validation & launch suppor
Validating solutions through usability testing and feedback, refining designs based on findings, and supporting developers during implementation to ensure the final product works in real-world conditions.
04
Process
A flexible design process tailored to complex B2B products.
I work end-to-end, from deep problem exploration to validation and delivery, aligning user needs, business priorities, and system constraints at every stage.
01
Discover
Research & problem understanding
Develop
Solution & interaction design
03
Define
Insights & direction
02
Deliver
Validation & launch support
04
Process
A flexible design process tailored to complex B2B products.
I work end-to-end, from deep problem exploration to validation and delivery, aligning user needs, business priorities, and system constraints at every stage.
01
Discover
Research & problem understanding.
Understanding users, business goals, and system constraints. I conduct interviews, field research, usability audits, and analyze existing data to identify real problems, risks, and opportunities before any design decisions are made.
Define
Insights & direction
Synthesizing research into clear problem statements, hypotheses, and success metrics. I define scope, prioritize features, map user journeys, and align stakeholders around what we are building and why.
02
Develop
Solution & interaction design
Designing solutions for complex workflows. I create wireframes, prototypes, and UI concepts, iterate on flows and edge cases, and build scalable patterns and design systems ready for implementation.
03
Deliver
Validation & launch suppor
Validating solutions through usability testing and feedback, refining designs based on findings, and supporting developers during implementation to ensure the final product works in real-world conditions.
04
Skills
Skills
UX Design
UX Design
UI Design
UI Design
AI-assisted Design
AI-assisted Design
Claude
Claude
Product Design
Product Design
Design Systems
Design Systems
Interviews
Interviews
Research
Research
User Testing
User Testing
Usability Testing
Usability Testing
Animation
Animation
Figma Make
Figma Make